Aqui, as apresentações de minha disciplina na Escola de Publicidade e Propaganda da FACHA (Faculdades Hélio Alonso), abordando a mídia e o marketing digital… Segue logo abaixo. Faça bom uso! 😉
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1 – A evolução da internet e o novo consumidor
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2 – Conceitos do marketing digital
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3 – Marketing 3.0, de P. Kotler
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4 – Fundamentos da interatividade
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5 – Marketing de conteúdo 1
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6 – Marketing de conteúdo 2
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7 – As melhores práticas de SEO
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8 – O poder das mídias sociais
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9 – Email marketing
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10 – Marcas e ações virais na internet
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11 – Publicidade online
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12 – Monitoramento
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Luiz Agner 